Based in Calgary, fashion and portrait photographer Elmer Eraña doesn’t just capture beautiful images — he creates visual tributes to elegance, movement, and the art of detail. With a sharp eye for styling and composition, his work celebrates both the overall harmony of a look and the subtlety of fabric, gesture, and mood.
What truly sets Elmer apart is his collaborative spirit. Constantly striving to grow, he champions the talents around him: visionary stylists, up-and-coming models, and inspired hair and makeup artists. Through his lens, he shines a light not just on faces, but on creative synergy and the shared energy behind each image.
In this interview, Elmer invites us into his world — where artistic exploration, attention to detail, and the desire to uplift others are all part of his photographic journey.
We believe photography is more than a click — it’s a way of seeing the world, of capturing emotion, and giving meaning to the passing moment. Through our series Lens Stories, we spotlight the artists behind the camera — those who turn the ordinary into the unforgettable. We explore their inspirations, their techniques, and the vision that shapes their storytelling.
From the Family Darkroom to Mirrorless Cameras: Elmer Eraña’s Photographic Journey
I’ve had my moments with photography most of my life. My father used to have a little photo store in the Philippines and when we moved to Canada, he managed to make our own darkroom in the basement. I think this built my appreciation for the image, and my parallel interest in fashion led me to getting my own camera, so I could take advantage of the darkroom at home.
After a hiatus, being diverted into the world of tech – I came back to photography with the advent of mirrorless cameras, plus the new technology introduced helpful features to overcome some of my personal physical limitations with IBIS and advanced autofocusing systems.
Inside the Workflow of a Fashion Photographer: From Camera to Creative Freedom
I actually have what I call a digital first approach to photography – while I’ve spent my time with film, struggles and learning – it was the digital mirrorless technology is what connected best with me. As my other skills with computers and digital content creation integrated very well.
I approach my photography, always with what I can compensate with in post production. I find that this confidence after the shot, greatly reduces the stress during the shoot and working in teams. I worry less about technical aspects of executing the shot, by carefully selecting the right camera features, and knowing what else I can do afterwards. Then frees me up to manage the human connection and communication with the models I tend to shoot with and mentor.
The style of my photographs is still evolving, but these days it’s changing less dramatically. I have aspects of a painterly feel sometimes, in the way classics appear in art books, just slightly less vivid and lower contrast. I strive to keep an editorial feel, regardless of whether I’m taking actual fashion shots or portraits. The latter creating my preferred look, worthy of something l’d love to see in print.
4 Creative Rules That Guide Elmer Eraña’s Work
Keep It Simple – Master One Light First
Progress Through Small, Focused Goals
Photo Editing Is Part of the Craft
Post-processing isn’t just about fixing mistakes; it’s about refining your vision. Learn to enhance your work while keeping it natural. Over-editing can take away from the authenticity of an image.
Define Your Own Photography Philosophy
Having a personal philosophy for your photography will help lead to your own style. Examples could include: I currently remove any eyebags, plus anything that would likely go away over time or through good skincare; I choose difficult editing techniques causing me to miss some things – this results in a more natural edit; I would rather sacrifice an imperfect exposure or setting during a shoot to maintain the flow or momentum a model might have while posing – knowing I can likely fix it in post.
Finding a Visual Voice: From Influence to Intuition in Fashion Photography
This recent edit feels like it’s closer to some of the images that inspired me in the past, with the simple styling and the lighting to create a mood enough for us to each create our own story behind the image. As I progress I can resist the urge of conventional composition and poses, shadowed faces, less color, reduced contrast is now more for myself rather than what could be for the masses.
Start Smart: Elmer Eraña’s Advice for Emerging Photographers
Gear Does Matter — but Less Is Still More
Don't Take Backing Up Data for Granted
A robust and redundant system to back up your data is a peace of mind to prevent a tragic loss of memories and art – it’s worth the investment.
Don't Compare Too Much
Show Your Support for Portrait and Fashion Photographer Elmer Eraña
Dive into the creative universe of Elmer Eraña on Instagram — where fashion meets emotion and studio portraits come to life. Each image tells a story, shaped by skill, style, and a unique artistic eye. By following, liking, and sharing his work, you’re not just supporting a photographer — you’re helping powerful visual stories reach the audience they deserve. Let’s give these images the visibility they command.
